Insights
Notes from running our own local media.
What's working in local search across Western Australia, what we're learning building directories from scratch, and the plays we'd use if we ran your marketing.
Local SEO in Perth: what it costs, and when it is not worth it
What local SEO actually buys a Perth business, what the going rates are, how long it takes to show up in the bank account, and the situations where we tell people not to do it.
2 Aug 2026
Are business directories still good for SEO?
The honest answer from people who run two of them. Most directory listings do nothing. A few do a great deal, and the difference is not subtle once you know what to look at.
1 Aug 2026
Why a directory outranks the businesses inside it, and how to use that
Comparison pages sit above individual service sites for most local queries. Here is why that happens, and why appearing on them is usually faster than trying to outrank them.
1 Aug 2026
The map pack checks nobody in Perth is doing
Eight Google Business Profile settings that quietly decide whether you show up for the suburb next door.
22 July 2026
What a qualified lead actually costs in a fragmented category
Work out what an enquiry is worth to your business before anyone quotes you a per-lead price.
8 July 2026
Choosing a category: the four tests we run before we build
Demand, fragmentation, decision length and enquiry value, and why we walk away from most ideas.
24 June 2026One email a month. Local search, WA-specific.
What changed in local search, what we tested on our own properties, and what it means if you're trying to get found in your suburb.